Top 5 Business Apps Performance in Nigeria Q4 2024

In the fourth quarter of 2024, the top business apps in Nigeria showcased varied performance trends. Here's a closer look at each app's metrics, based on data from Sensor Tower.

Rwazi - AI Budget Copilot saw its weekly downloads start strong at 122K, peaking to 147K by mid-October before declining to 17K by the end of December. Its weekly active users followed a similar pattern, beginning at 125K, peaking at 210K, and then decreasing to 72K by the quarter's close.

Cryptoguru: Trading Academy maintained a steady presence with downloads fluctuating between 36K and 97K, the highest being in late October. The app's active user base grew from 254K to 332K, indicating consistent engagement throughout the quarter.

WhatsApp Business experienced a robust increase in downloads, starting at 296K and ending the quarter at 355K. The app's weekly revenue peaked at $11.5K in late November, while active users steadily increased from 26.9M to 28.2M.

LinkedIn: Network & Job Finder had a consistent download rate, hovering around 30K to 36K. The app's weekly revenue showed minor fluctuations, reaching a high of $18.9K in late November. Active users remained stable, ranging from 3.3M to 3.6M.

Zoom Workplace experienced a slight downward trend in downloads, beginning at 28K and dropping to 22K. Revenue varied slightly, peaking at $7.5K in late November. Active users decreased from 2.3M at the quarter's start to 1.6M by the end.

For more detailed insights and data, explore Sensor Tower's comprehensive analytics.